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Why the Last Mile in Navigation Is Indoors?

The last mile of navigation isn’t the street outside your door. It’s the escalator, the hallway, the store aisle, and the signage that doesn’t exist.

While digital navigation has transformed the way we move around cities, indoor environments remain a blind spot. GPS signals falter, digital maps fade at the entrance, and users are left guessing — “Where’s the nearest ATM? What floor is this brand on? Where’s the restroom?”

At Duon, we believe the real last mile of navigation is indoors — the spaces where final decisions happen and where user intent turns into action. It’s in malls, airports, universities, hospitals, transport hubs, and high-density commercial centers.

Why It Matters:

  • Consumer Experience: Frustration-free navigation means more satisfied visitors and longer dwell times.
  • Retail Opportunity: Brands that are “discoverable” within indoor spaces gain a competitive edge.
  • Data Goldmine: Indoor movement tells a richer story about consumer behavior than street-level data ever could.

The Duon Difference:

We enable hyper-accurate, real-time indoor navigation — from finding the quickest route to the comfort room to discovering a limited-time promo at your favorite brand.

It’s not just wayfinding. It’s value-finding.

Because being there isn’t enough — people need to find where there is.

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