Foot traffic is no longer just a number. It’s a strategic asset.
In the pre-digital era, commercial leasing decisions were based on static metrics: location prestige, rough estimates of visitors, or anecdotal “hot spots.” But today, behavioral data is rewriting the rulebook.
With Duon’s Foot Traffic Analytics, mall operators, retail landlords, and location managers can now:
Visualize visitor density by zone and time
Identify high-value corridors and cold spots
Measure dwell times and conversion hotspots
Predict peak hours and low-traffic trends
Why It Changes Leasing:
Performance-Based Pricing: Justify rental rates based on actual data.
Tenant Fit Optimization: Match brands to areas that fit their audience flow.
Dynamic Space Planning: Rethink layouts based on behavioral patterns.
For leasing teams, this is no longer a game of guesswork — it’s a game of precision.
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