Reaching consumers is no longer about where they live, but where they walk.
With Duon’s geo-fencing capabilities, brands can now target consumers on the ground — right as they enter, dwell, or exit indoor environments like malls, terminals, and commercial centers.
What is Geo-Fencing?
Geo-fencing creates a digital boundary around a physical location. Once a user enters that zone, they can receive:
Promotional push notifications
In-app incentives
Targeted ads
Drive-to-store messages
Why It Works:
Contextual Relevance: Promotions when they matter most — in the decision moment.
Higher Intent: Users in-location are more likely to act than passive online scrollers.
Real-Time Metrics: Measure actual footfall, conversion, and campaign ROI.
The Duon Advantage:
Our geo-fencing isn’t just outdoors — it’s indoor-aware. That means smarter targeting, clearer insights, and more effective retail engagements.
From awareness to action — inside the mall, at the exact right time.
Foot traffic is no longer just a number. It’s a strategic asset.
In the pre-digital era, commercial leasing decisions were based on static metrics: location prestige, rough estimates of visitors, or anecdotal “hot spots.” But today, behavioral data is rewriting the rulebook.
With Duon’s Foot Traffic Analytics, mall operators, retail landlords, and location managers can now:
Visualize visitor density by zone and time
Identify high-value corridors and cold spots
Measure dwell times and conversion hotspots
Predict peak hours and low-traffic trends
Why It Changes Leasing:
Performance-Based Pricing: Justify rental rates based on actual data.
Tenant Fit Optimization: Match brands to areas that fit their audience flow.
Dynamic Space Planning: Rethink layouts based on behavioral patterns.
For leasing teams, this is no longer a game of guesswork — it’s a game of precision.
