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The Power of Geo-Fencing for Retail Brands

Reaching consumers is no longer about where they live, but where they walk.

With Duon’s geo-fencing capabilities, brands can now target consumers on the ground — right as they enter, dwell, or exit indoor environments like malls, terminals, and commercial centers.

What is Geo-Fencing?

Geo-fencing creates a digital boundary around a physical location. Once a user enters that zone, they can receive:

  • Promotional push notifications
  • In-app incentives
  • Targeted ads
  • Drive-to-store messages

Why It Works:

  • Contextual Relevance: Promotions when they matter most — in the decision moment.
  • Higher Intent: Users in-location are more likely to act than passive online scrollers.
  • Real-Time Metrics: Measure actual footfall, conversion, and campaign ROI.

The Duon Advantage:

Our geo-fencing isn’t just outdoors — it’s indoor-aware. That means smarter targeting, clearer insights, and more effective retail engagements.

From awareness to action — inside the mall, at the exact right time.

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Why the Last Mile in Navigation Is Indoors?

The last mile of navigation isn’t the street outside your door. It’s the escalator, the hallway, the store aisle, and the signage that doesn’t exist.

While digital navigation has transformed the way we move around cities, indoor environments remain a blind spot. GPS signals falter, digital maps fade at the entrance, and users are left guessing — “Where’s the nearest ATM? What floor is this brand on? Where’s the restroom?”

At Duon, we believe the real last mile of navigation is indoors — the spaces where final decisions happen and where user intent turns into action. It’s in malls, airports, universities, hospitals, transport hubs, and high-density commercial centers.

Why It Matters:

  • Consumer Experience: Frustration-free navigation means more satisfied visitors and longer dwell times.
  • Retail Opportunity: Brands that are “discoverable” within indoor spaces gain a competitive edge.
  • Data Goldmine: Indoor movement tells a richer story about consumer behavior than street-level data ever could.

The Duon Difference:

We enable hyper-accurate, real-time indoor navigation — from finding the quickest route to the comfort room to discovering a limited-time promo at your favorite brand.

It’s not just wayfinding. It’s value-finding.

Because being there isn’t enough — people need to find where there is.